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Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking
Technical SEO
Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise
Good points from the article
You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings
Frustrating points from the article:
No acknowledgement that the ability to […]
Moz Whiteboard Friday Summary: Controlling Search Engine Crawlers for Better Indexation and Rankings
Indexation, Search Engines
Find out the ways in which you can control search engines and whether or not they index your content or follow your links.
Moz Whiteboard Friday: Vanessa Gets Vertical
Interviews
Integration of vertical and alternative search results
Moz Whiteboard Friday: Link Growth Patterns
Link Building
The important things to consider from a link growth rate perspective.
Moz Whiteboard Friday: Silly Marketer, Title Tags Are for Robots!
Marketing
Title Tags + Social Meta Tags = Happy Place
Jen takes us on a tale of two marketers and how the work of these two when combined can provide better results.
Two Marketer Types
Search Engine Optimization Marketer (SEO) – focused on the robots and spiders, they dial-in keyword rich titles, make sure there are informative meta descriptions […]
Moz Whiteboard Friday: Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings
On-page SEO
Evolution of SEO-Focused Pages
Rand lays out the evolution of SEO-focused pages from ones that serve keywords and rankings to ones that serve topics and people.
Classic Technique of Building SEO Pages
SEO was previously all about keyword rankings and this process starts with some keyword research, after which landing pages are created for the researched KWs and […]
Moz Whiteboard Friday: Surviving the SEO "Slog"
SEO Industry
In this Whiteboard Friday Rand talks of something familiar to all SEOs – the SEO ‘slog’. The SEO slog is when client and team expectations are initially way above realistic short term returns on effort.
The slog is usually the results from people thinking hiring an SEO is like a magic wand for their rankings and […]
Moz Whiteboard Friday: Becoming Better SEO Scientists
Ranking Factors
Steps to get better results from your SEO experiments
Moz Whiteboard Friday: When to Track Rankings
Analytics, SEO Tools
Bringing ranking and traffic together
Moz Whiteboard Friday: Web Psychology
Marketing
Making Use of Web Psychology
Nat takes us through a primer on web psychology and discusses three secrets of online success.
Web Psychology 101
It relates to a study of our online behavior based on a fusion of various studies or research, among them are:
Human Computer Interaction (HCI)
Cross Cultural Psychology
Social Psychology
Neuroscience and a particular focus on a subset […]
Moz Whiteboard Friday: Keyword Targeting, Density, and Cannibalization
On-page SEO
Keyword Targeting, Density, and Cannibalization in Light of Google’s Hummingbird
Rand keeps us up to date on the best practices you can do for keyword targeting, density, and cannibalization in light of Google’s Hummingbird.
New Rules
Keyword and Density Targeting
Repetition is a bygone practice (once or twice is OK)
KW density is also old school and is no longer […]
Moz Whiteboard Friday: How Google is Changing Long-Tail Search with Efforts Like Hummingbird
Google Algorithm, Search Engine News
This week, Rand talks about the changes Google’s Hummingbird update makes to long-tail search (search queries that are usually longer in length and have less search volume). With Google’s sophistication increasing, it now understands content, context and textual analysis better. This means Google is able to increasingly deliver results for more specific queries and be […]
Moz Whiteboard Friday: Positioning Your Business for the Future of SEO
SEO Industry
Ron Garrett from Distilled goes over the things to consider and implement so your business succeeds going forward in the ever-changing industry SEO is.
Talk to sales department/people, consultants, clients and other companies. A great part of working within the SEO industry is there is a culture of ‘reaching out’. Networking can be one of your […]
