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Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking
Technical SEO
Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise
Good points from the article
You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings
Frustrating points from the article:
No acknowledgement that the ability to […]
Moz Whiteboard Friday Summary: Controlling Search Engine Crawlers for Better Indexation and Rankings
Indexation, Search Engines
Find out the ways in which you can control search engines and whether or not they index your content or follow your links.
Moz Whiteboard Friday: Web Psychology
Marketing
Making Use of Web Psychology
Nat takes us through a primer on web psychology and discusses three secrets of online success.
Web Psychology 101
It relates to a study of our online behavior based on a fusion of various studies or research, among them are:
Human Computer Interaction (HCI)
Cross Cultural Psychology
Social Psychology
Neuroscience and a particular focus on a subset […]
Moz Whiteboard Friday: Keyword Targeting, Density, and Cannibalization
On-page SEO
Keyword Targeting, Density, and Cannibalization in Light of Google’s Hummingbird
Rand keeps us up to date on the best practices you can do for keyword targeting, density, and cannibalization in light of Google’s Hummingbird.
New Rules
Keyword and Density Targeting
Repetition is a bygone practice (once or twice is OK)
KW density is also old school and is no longer […]
Moz Whiteboard Friday: How Google is Changing Long-Tail Search with Efforts Like Hummingbird
Google Algorithm, Search Engine News
This week, Rand talks about the changes Google’s Hummingbird update makes to long-tail search (search queries that are usually longer in length and have less search volume). With Google’s sophistication increasing, it now understands content, context and textual analysis better. This means Google is able to increasingly deliver results for more specific queries and be […]
Moz Whiteboard Friday: Positioning Your Business for the Future of SEO
SEO Industry
Ron Garrett from Distilled goes over the things to consider and implement so your business succeeds going forward in the ever-changing industry SEO is.
Talk to sales department/people, consultants, clients and other companies. A great part of working within the SEO industry is there is a culture of ‘reaching out’. Networking can be one of your […]
Moz Whiteboard Friday: When to Track Rankings
Analytics, SEO Tools
Bringing ranking and traffic together
Moz Whiteboard Friday: Link Reclamation
Link Building
This week, Ross Hudgens takes us through ways to get links from places you’ve been mentioned on the web but either you haven’t gotten a link or the link you’ve gotten is incorrect or outdated. His methods are below:
Brand misspellings – see places online where your brands been mentioned but the link is misspelled and […]
Moz Whiteboard Friday: Investing in Non-Measurable Serendipitous Marketing
Marketing
Taking a Chance in Non-measurable Marketing Efforts
Rand tells us why it is also important to invest, not just in the measurable efforts but also in the non-measurable marketing efforts.
In the realm of hyper-measurable Inbound Marketing investments in Serendipitous Marketing good idea but is a tough sell simply because it is not measurable. Do imagine the […]
Moz Whiteboard Friday: Are Links Losing Value in Google’s Algorithm?
Google Algorithm, Search Engine News
Google recently announced that they tested a version of their algorithm that didn’t include links. However, they were unhappy with the results so conceded that links do still matter. What has happened though, is that a debate has been sparked in the SEO industry about whether links are increasing or decreasing in importance in the […]
Moz Whiteboard Friday: What’s Really Included in an SEO’s Job?
SEO Industry
Rand's view on the evolving roles and responsibilities of an SEO
Moz Whiteboard Friday: Overcoming Client Objections
SEO Industry
Keeping and fostering positive client relationships
Moz Whiteboard Friday: Using Google+ to Appear in the Top Ten Results Every Time
Social
Google is increasingly using indicators from Google+ users’ accounts and profiles to influence ranking factors. Even results which on a logged out search would usually not even appear in the top 100 results, have been seen to jump to top ten results for when a search is done by a user logged into a google+ […]
Moz Whiteboard Friday: Taking Advantage of Google’s Bias Towards Hyper- Fresh Content
Google Algorithm
Increasingly Google is displaying results for their ‘freshness’ even though the results may not otherwise have the power to rank. This opens up some opportunities for SEOs and to optimise towards this bias. Do this with these tactics:
1. Focus new content on keywords that you are finding fresh results displaying for.
2. Edit existing content to […]