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Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking
Technical SEO
Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise
Good points from the article
You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings
Frustrating points from the article:
No acknowledgement that the ability to […]
Moz Whiteboard Friday Summary: Controlling Search Engine Crawlers for Better Indexation and Rankings
Indexation, Search Engines
Find out the ways in which you can control search engines and whether or not they index your content or follow your links.
Moz Whiteboard Friday: When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?
Analytics
Keywords Not Provided: What to Do?
Rand takes us through the ever increasing difficulty of getting useful referral data from Google. These reports have been averaging at 74% with the results being “keywords not provided.” It is even expected to move in the direction of a total masking of these keywords, so what to do?
From Easy […]
Moz Whiteboard Friday: Pump Up The Bing
Bing, Interviews, Search Engines
Interview with Duane Forrester
Moz Whiteboard Friday: How Processing Fluency Impacts Web Marketing
Content
“What alcohol conceals sobriety unmasks”
“What alcohol conceals, sobriety reveals”
A study shows that the latter phrase was more believable to most study participants. This is just one example of how the ease of digestion of information attracts people. The name for this psychological theory is the Human Fluency Bias. Fluency bias is not only specific to […]
Moz Whiteboard Friday: Crawling and Indexing
Technical SEO
Using crawling and indexing to rank and get search traffic
Moz Whiteboard Friday: 8 Ways to Use Email Alerts to Boost SEO
Advanced SEO
Using e-mail alerts to make your SEO more efficient
Moz Whiteboard Friday: Correlation Data for SEO and Social Media Analysis Part 1 of 2
SEO, Social
In this week’s Whiteboard Friday, Rand discusses correlation data. Correlation is the degree to which one metric predicts another. It is also important to understand that correlation does not equal causation. A positive correlation will show in a score between 0 and 1. The standard error shows the degree to which the variables are connected. A lower standard error provides more certainty.
Use of correlation data in SEO and Social Media Campaigns
Track individual data points. You may notice that Top 10 lists are popular at a given time, so you write one. This intuition is correlation.
Use data in aggregate or average correlations to find the correlations between metrics. The higher sample size you use, the lower your standard error will be.
