- All
- Advanced SEO
- Affiliate Marketing
- Analytics
- Bing
- Blogging
- Branding
- Community Management
- Content
- Content Marketing
- Content Syndication
- Conversion Rate Optimisation
- Display Advertising
- Google Algorithm
- Google Webmaster Guidelines
- Guest Posting
- In-house SEO
- Inbound Marketing
- Indexation
- International SEO
- Interviews
- Keyword Research
- Link Building
- Local SEO
- Marketing
- Mobile SEO
- Moz
- Moz Tools
- Negative SEO
- On-page SEO
- Outsourcing
- Paid Search
- Project Management
- Ranking Factors
- Reputation Management
- SEO
- SEO Consulting
- SEO Industry
- SEO Tools
- Search Engine News
- Search Engines
- Site Architecture
- Social
- Split Testing
- Technical SEO
- UX & Design
- Video SEO
- Webmaster Tools
- Website Penalties
Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking
Technical SEO
Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise
Good points from the article
You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings
Frustrating points from the article:
No acknowledgement that the ability to […]
Moz Whiteboard Friday Summary: Controlling Search Engine Crawlers for Better Indexation and Rankings
Indexation, Search Engines
Find out the ways in which you can control search engines and whether or not they index your content or follow your links.
Moz Whiteboard Friday: Correlation Data for SEO and Social Media Analysis Part 1 of 2
SEO, Social
In this week’s Whiteboard Friday, Rand discusses correlation data. Correlation is the degree to which one metric predicts another. It is also important to understand that correlation does not equal causation. A positive correlation will show in a score between 0 and 1. The standard error shows the degree to which the variables are connected. A lower standard error provides more certainty.
Use of correlation data in SEO and Social Media Campaigns
Track individual data points. You may notice that Top 10 lists are popular at a given time, so you write one. This intuition is correlation.
Use data in aggregate or average correlations to find the correlations between metrics. The higher sample size you use, the lower your standard error will be.
