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Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking
Technical SEO
Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise
Good points from the article
You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings
Frustrating points from the article:
No acknowledgement that the ability to […]
Moz Whiteboard Friday Summary: Controlling Search Engine Crawlers for Better Indexation and Rankings
Indexation, Search Engines
Find out the ways in which you can control search engines and whether or not they index your content or follow your links.
Moz Whiteboard Friday: What’s Working For You?
Content Marketing
The benefits of segmenting your content
Moz Whiteboard Friday: Tips and Tactics for Amplifying Your Content
Content Marketing
Ways of Content Amplification
Ben and Brian shows us several ways on how to maximize the reach of your content efforts. Marketing content usually involves a similar process across the board for many out there but if you can get out of that mold, it could get better.
Typical Process
Launch it
Promote it
Hope… Pray… Forget
Next
Effective to an extent […]
Moz Whiteboard Friday: How Should Marketers React When Google’s Search Results Have Dramatic Changes?
Search Engine News
1. What Happened?
Examine how dramatic the shift in rankings is. Look at whether the first page is just reshuffled or full of sites that weren’t previously there.
Google also is changing it’s format in some ways with a carousel of search suggestions up the top or news results.
Consider these changes when taking a new strategy.
2. What […]
Moz Whiteboard Friday: The Value of In-Person Networking for SEOs
SEO Industry
This video goes in to the value of networking for SEO professionals and states the various benefits.
Moz Whiteboard Friday: What if Your Ugly Website is Holding Back Your Marketing Efforts?
UX & Design
Often business owners have a skewed perception of the attractiveness and usability of their site design. Letting them know that their website design could be dampening their marketing efforts and needs to change, can be difficult. Thankfully, in this Whiteboard Friday, Rand puts the minds of marketers and agency consultants at ease, with a simple […]
Moz Whiteboard Friday: Mobile App Metrics That Matter
Analytics
Mobile Apps are growing in importance as some retailers have even started to get higher conversions on mobile apps and sites over their traditional desktop sites. This means measuring the success of a mobile app is as important as monitoring the results on your desktop website.
Acquisition
Acquisition is how you get users to interact with your […]
Moz Whiteboard Friday: Creating Demand for Products Services and Ideas that Have Little to No Existing Search Volume
Content Marketing
5 tactics to help you create demand for products that have very little search volume
Moz Whiteboard Friday: Using Twitter for Link Relationships
Link Building
Creating link opportunities using twitter
