Moz Whiteboard Friday: Mobile App Metrics That Matter

Mobile Apps are growing in importance as some retailers have even started to get higher conversions on mobile apps and sites over their traditional desktop sites. This means measuring the success of a mobile app is as important as monitoring the results on your desktop website.
Acquisition is how you get users to interact with your […]

Moz Whiteboard Friday: When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?

Keywords Not Provided: What to Do?
Rand takes us through the ever increasing difficulty of getting useful referral data from Google. These reports have been averaging at 74% with the results being “keywords not provided.” It is even expected to move in the direction of a total masking of these keywords, so what to do?
From Easy […]