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Moz Whiteboard Friday: How to Move Rankings Up on Older, Existing Content

Sometimes you’ll have content which is older but you need to get ranking. Rand has these 5 tactics to make that happen.
Point More External Links to Your Existing URL
This works better with non-commercial content, as people will probably be more willing to give you the link. Rand suggests the best ways to get these links […]

Moz Whiteboard Friday: How Processing Fluency Impacts Web Marketing

“What alcohol conceals sobriety unmasks”

“What alcohol conceals, sobriety reveals”

A study shows that the latter phrase was more believable to most study participants. This is just one example of how the ease of digestion of information attracts people. The name for this psychological theory is the Human Fluency Bias. Fluency bias is not only specific to […]