Google Algorithm

/Google Algorithm

Moz Whiteboard Friday: How Google is Changing Long-Tail Search with Efforts Like Hummingbird


This week, Rand talks about the changes Google’s Hummingbird update makes to long-tail search (search queries that are usually longer in length and have less search volume). With Google’s sophistication increasing, it now understands content, context and textual analysis better. This means Google is able to increasingly deliver results for more specific queries and be […]

Moz Whiteboard Friday: Taking Advantage of Google’s Bias Towards Hyper- Fresh Content

Increasingly Google is displaying results for their ‘freshness’ even though the results may not otherwise have the power to rank. This opens up some opportunities for SEOs and to optimise towards this bias. Do this with these tactics:

1. Focus new content on keywords that you are finding fresh results displaying for.

2. Edit existing content to […]

Moz Whiteboard Friday: Are Links Losing Value in Google’s Algorithm?


Google recently announced that they tested a version of their algorithm that didn’t include links. However, they were unhappy with the results so conceded that links do still matter. What has happened though, is that a debate has been sparked in the SEO industry about whether links are increasing or decreasing in importance in the […]