On-page SEO

Hyperlinking alternatives

Keyword Targeting, Density, and Cannibalization in Light of Google’s Hummingbird
Rand keeps us up to date on the best practices you can do for keyword targeting, density, and cannibalization in light of Google’s Hummingbird.
New Rules
Keyword and Density Targeting

Repetition is a bygone practice (once or twice is OK)
KW density is also old school and is no longer […]

What to look out for

Why you should categorise your content

Avoiding the Frankenpage

Get those images indexed!

There are always exceptions to the rule

Finding creative solutions

Reaching the customer

How to do keyword research

Hunting down old URLs

Unleash the power!

Strategies to better your SERPs results

Cleaning up the mess

Getting the most from optimisation

It’s not only content, look at the value as well

And the prize for most meta video goes to…

Architecture for search engines

The dangers of stuffing

5 Tactics

A SEO’s nightmare

Alternative strategies

Your most popular questions answered

Updating your landing pages

Mixing oil and water

Have your visitors jumping up and down - not back and forth

Before that page goes anywhere, check it!

In this Whiteboard Friday, Rand talks about a common issue many e-commerce marketers face when user-generated content such as reviews or manufacturer required information means a lot of their websites content pages include mostly duplicate content.
Possible Solutions
1. Create a lot of unique content

Adding a generous amount of your own, unique content to the page that […]

Modernise, but don’t forget the past

Evolution of SEO-Focused Pages
Rand lays out the evolution of SEO-focused pages from ones that serve keywords and rankings to ones that serve topics and people. 
Classic Technique of Building SEO Pages
SEO was previously all about keyword rankings and this process starts with some keyword research, after which landing pages are created for the researched KWs and […]