Project Management

/Project Management

Moz Whiteboard Friday: Setting Goals (Not Tools) as the Foundation of Your Marketing

This week, Mackenzie Fogelson takes Mozzers through her 5-step process to devise marketing plan that can be effective across an entire business.

1. Goals – Set goals for to grow the entire business rather than just the online marketing. e.g. achieving ‘thought leader’ status, improving customer communication.

2. KPIs – Sit down with your client/team and decide […]