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Moz Whiteboard Friday: How Google is Changing Long-Tail Search with Efforts Like Hummingbird

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This week, Rand talks about the changes Google’s Hummingbird update makes to long-tail search (search queries that are usually longer in length and have less search volume). With Google’s sophistication increasing, it now understands content, context and textual analysis better. This means Google is able to increasingly deliver results for more specific queries and be […]

Moz Whiteboard Friday: Are Links Losing Value in Google’s Algorithm?

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Google recently announced that they tested a version of their algorithm that didn’t include links. However, they were unhappy with the results so conceded that links do still matter. What has happened though, is that a debate has been sparked in the SEO industry about whether links are increasing or decreasing in importance in the […]

Moz Whiteboard Friday: How Should Marketers React When Google’s Search Results Have Dramatic Changes?

1. What Happened?
Examine how dramatic the shift in rankings is. Look at whether the first page is just reshuffled or full of sites that weren’t previously there.

Google also is changing it’s format in some ways with a carousel of search suggestions up the top or news results.

Consider these changes when taking a new strategy.
2. What […]