Moz Whiteboard Friday Summary: Controlling Search Engine Crawlers for Better Indexation and Rankingsminutelynotes
Many SEOs tend to focus on unbranded searches that could potentially bring new customers to a business. However, in this Whiteboard Friday, Rand explains the untapped potential of optimising branded queries.
How Your SERP Results Should Look
The most relevant page should show as the first result for the query. e.g. if a user searches for ‘YourBrand […]