Moz Whiteboard Friday: Correlation Data for SEO and Social Media Analysis Part 1 of 2


In this week’s Whiteboard Friday, Rand discusses correlation data. Correlation is the degree to which one metric predicts another. It is also important to understand that correlation does not equal causation. A positive correlation will show in a score between 0 and 1. The standard error shows the degree to which the variables are connected. A lower standard error provides more certainty. Use of correlation data in SEO and Social Media Campaigns Track individual data points. You may notice that Top 10 lists are popular at a given time, so you write one. This intuition is correlation. Use data in aggregate or average correlations to find the correlations between metrics. The higher sample size you use, the lower your standard error will be.

Moz Whiteboard Friday: Welcome to the Jungle


Pitching social media services to big companies vs their willingness to engage

Moz Whiteboard Friday: Using Google+ to Appear in the Top Ten Results Every Time

Google is increasingly using indicators from Google+ users’ accounts and profiles to influence ranking factors. Even results which on a logged out search would usually not even appear in the top 100 results, have been seen to jump to top ten results for when a search is done by a user logged into a google+ […]

Moz Whiteboard Friday: How to Swaggerjack the Power of Visual Memes

Lena West from Influence Expansion takes us through how boost SEO and traffics with visual content on social media channels.
Wordless Wednesdays
It could be any day of the week, but the idea is to consistently post visual memes that don’t contain words. The power of what Lena describes as ‘not forcing the content’ on the audience’ […]


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