Rand Fishkin

/Rand Fishkin

Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise

Good points from the article

You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings

Frustrating points from the article:

No acknowledgement that the ability to […]

Moz Whiteboard Friday: Link Growth Patterns

The important things to consider from a link growth rate perspective.

Moz Whiteboard Friday: How Google is Changing Long-Tail Search with Efforts Like Hummingbird


This week, Rand talks about the changes Google’s Hummingbird update makes to long-tail search (search queries that are usually longer in length and have less search volume). With Google’s sophistication increasing, it now understands content, context and textual analysis better. This means Google is able to increasingly deliver results for more specific queries and be […]

Moz Whiteboard Friday: Getting Branded Searches Right

Many SEOs tend to focus on unbranded searches that could potentially bring new customers to a business. However, in this Whiteboard Friday, Rand explains the untapped potential of optimising branded queries.
How Your SERP Results Should Look

The most relevant page should show as the first result for the query. e.g. if a user searches for ‘YourBrand […]