Rand Fishkin

/Rand Fishkin

Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise

Good points from the article

You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings

Frustrating points from the article:

No acknowledgement that the ability to […]

Moz Whiteboard Friday: Welcome to the Jungle


Pitching social media services to big companies vs their willingness to engage

Moz Whiteboard Friday: What if Your Ugly Website is Holding Back Your Marketing Efforts?

Often business owners have a skewed perception of the attractiveness and usability of their site design. Letting them know that their website design could be dampening their marketing efforts and needs to change, can be difficult. Thankfully, in this Whiteboard Friday, Rand puts the minds of marketers and agency consultants at ease, with a simple […]

Moz Whiteboard Friday: Link Growth Patterns

The important things to consider from a link growth rate perspective.