Rand Fishkin

/Rand Fishkin

Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise

Good points from the article

You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings

Frustrating points from the article:

No acknowledgement that the ability to […]

Moz Whiteboard Friday: Are Links Losing Value in Google’s Algorithm?


Google recently announced that they tested a version of their algorithm that didn’t include links. However, they were unhappy with the results so conceded that links do still matter. What has happened though, is that a debate has been sparked in the SEO industry about whether links are increasing or decreasing in importance in the […]

Moz Whiteboard Friday: Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

Evolution of SEO-Focused Pages
Rand lays out the evolution of SEO-focused pages from ones that serve keywords and rankings to ones that serve topics and people. 
Classic Technique of Building SEO Pages
SEO was previously all about keyword rankings and this process starts with some keyword research, after which landing pages are created for the researched KWs and […]

Moz Whiteboard Friday: How Can Mobile SEO Help My Non-Mobile/Local Business?

Search on mobile devices is growing rapidly. In fact, Google predicts by that the end of 2014, mobile search could overtake searches on desktops.
Google’s forecast may not seem realistic to many people who still see only a small percentage of search traffic coming through mobile. For example, a very small percentage of Moz’s traffic comes […]