Rand Fishkin

/Rand Fishkin

Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise

Good points from the article

You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
Better user experience is well correlated with better rankings

Frustrating points from the article:

No acknowledgement that the ability to […]

Moz Whiteboard Friday: The Value of In-Person Networking for SEOs

This video goes in to the value of networking for SEO professionals and states the various benefits.

Moz Whiteboard Friday: Correlation Data for SEO and Social Media Analysis Part 1 of 2


In this week’s Whiteboard Friday, Rand discusses correlation data. Correlation is the degree to which one metric predicts another. It is also important to understand that correlation does not equal causation. A positive correlation will show in a score between 0 and 1. The standard error shows the degree to which the variables are connected. A lower standard error provides more certainty. Use of correlation data in SEO and Social Media Campaigns Track individual data points. You may notice that Top 10 lists are popular at a given time, so you write one. This intuition is correlation. Use data in aggregate or average correlations to find the correlations between metrics. The higher sample size you use, the lower your standard error will be.

Moz Whiteboard Friday: Investing in Non-Measurable Serendipitous Marketing

Taking a Chance in Non-measurable Marketing Efforts
Rand tells us why it is also important to invest, not just in the measurable efforts but also in the non-measurable marketing efforts.

In the realm of hyper-measurable Inbound Marketing investments in Serendipitous Marketing good idea but is a tough sell simply because it is not measurable. Do imagine the […]

Moz Whiteboard Friday: Are Links Losing Value in Google’s Algorithm?


Google recently announced that they tested a version of their algorithm that didn’t include links. However, they were unhappy with the results so conceded that links do still matter. What has happened though, is that a debate has been sparked in the SEO industry about whether links are increasing or decreasing in importance in the […]

Moz Whiteboard Friday: Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

Evolution of SEO-Focused Pages
Rand lays out the evolution of SEO-focused pages from ones that serve keywords and rankings to ones that serve topics and people. 
Classic Technique of Building SEO Pages
SEO was previously all about keyword rankings and this process starts with some keyword research, after which landing pages are created for the researched KWs and […]