Recently, Google has mentioned they will start looking at penalising over-optimised websites and over the top SEO. This week, Rand gives you six traps to avoid!
Authentic, Non-Spammy Titles
It should sound like a human wrote your title, and that the purpose is not solely to rank for keywords.
Manipulative Internal Links
Rather than lists and lists of links, change and modify the anchor text and keep it sounding natural.
Cruddy, Link-Filled Footers
Avoid lists of links in the footers; you’re better off working the anchor text into the main part of the web page.
Text Content Blocks Built Primarily for the Engines
This will only trick the engines into penalising you.
Backlinks from Penalty-Likely Sources
Use caution, and avoid the following traps:
Forum signature links
“Article Marketing” sites
Large Amounts of Pages Targeting Similar Keywords Intent with Slight Variations
Instead, make a single page that targets all the keywords in a non-manipulative manner.