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  • Put competitor’s backlinks into a Google custom search engine using Open Site Explorer. See which of your competitor’s links might be valuable for you to have too.

  • Find local bloggers at Meetup.com. Go to the event and build real relationships.

  • Build good infographics quickly. Don’t do it too much, but good for showing your boss what you can do. http://infogr.am/ is a great site for those of us who aren’t designers, but want to present data in a creative way.

  • Find competitors guest posts by searching their by line. Ask to guest post on the same blogs that they are.

  • Have current profile pages for spokespeople and directors. When they are quoted, ask them to link to the profile page.

  • Guest blog post search engine. When you search for an industry, this engine will only return results of sites that accept guest posts.

  • Send gifts to bloggers using Amazon wishlists by searching their email.

  • Monitor who has tweeted your content and reach out if they have a website. Ask if they would like to embed it on their site.