This week, Rand discusses some advanced SEO tactics for page optimization.
Semantically connected words and phrases
Employing closely connected terms can help increase relevancy. For example, the words cat and feline are close to each other, whereas cat and canine are less connected.
Search engines can look at individual sections of a web page. For example, do all sections talk about tigers? Do all of the sections on the page pertain to the content of the query/topic/page?
Internal and external links
This is regarding the links on the page. Are links on the page referencing relevant, potentially useful content?
Happiness of visitors to the page
Spending more time on the page than on others
Returning to the site or page
Using +1 or blocking the site
Content uniqueness and formatting
Try to keep your content completely unique. Also, correlational data has shown that provided it’s quality, longer content is better. Don’t forget about using images and other media, and consider the reading level of your target audience.