Jonathon Colman presents this Whiteboard Friday to explain the concept of agile marketing.
Structure your work and site around your users. Build user stories to find out their goals and what they want from your site.
Have the different fields that contribute to the site get together and work together on the same thing at the same time. This means that content developers, designers, inbound marketers and project management all work together to achieve the same user oriented goals.
Bias towards action
Doing is always better than not doing. Always negotiate to yes.
“Don’t hate, iterate!”
Using the cyclical model of build, measure, learn, you will continually be creating new opportunities to reach your users. If something doesn’t work, that’s okay, because you can learn and build the next release to target something else.