In this week’s Whiteboard Friday, Rand takes a look at a few ‘sneaky’ metrics that can provide your SEO with a lot of value.
The number of unique URLs receiving at least 1 referring visit from Google/Yahoo!/Bing – this essentially replaces indexation.
Number of domains sending referral traffic over time and new domains sending referrals each month – this will show you a link growth pattern, and you can see the diversity.
Popular search queries to pages with high abandonment rates – you may need to optimise pages with high abandonment rates.
Unbranded queries with high browse rates and time on site – this will indicate keywords that are relevant to your site and use these, rather than ones that are associated with high abandonment rates.