Think for a moment… you have a niche site with great content, and work continually to improve it. For some reason though, you just cannot get higher than page 4 in the SERPs. Rand knows a few reasons why this could occur.
Although you may have the best content, you could be competing against bigger, more trusted sites for that top spot. Your content might be better, but they will out-Trust you every time. This means you need to work on building the links to your site and improve your trust. So, although content may be king, don’t forget about those links!