This week, Rand has 5 tips for you to improve your blog, both ranking and UX wise.
Use yoursite.com/blog structure for your blog. Subfolder is better than subdomain, as subfolders are more likely to retain the authority and trust from the domain than a subdomain.
Keep top level links – maybe even add a tab for your blog. Keep it part of the site.
Sell your products and services on your blog – Do it subtly and when it’s relevant. Also, try to keep it out of the content section.
Spread out good content – rather than keeping all your link-worthy content in the blog, and the corporate content in another part of the site, mix it up a bit. Spread the link love around.
- Leverage “linkbait” posts – keep it on topic and put any other top level links in that you haven’t already utilised.