Video Details

This week, Rand discusses the importance of targeting the entire tail, and not focusing solely on the head.

Architecting site to reach the long, mid and short tail

  • You want to hit all sections of the tail.

How to target research mid and short tails

  • From your homepage, link to heavy traffic terms, then mid tail terms into long tail terms.

  • Heavy traffic pages should be top quality and be individually written.

  • Long tail can be targeted through user generated content and blogging.