This week, Rand discusses the importance of targeting the entire tail, and not focusing solely on the head.
Architecting site to reach the long, mid and short tail
You want to hit all sections of the tail.
How to target research mid and short tails
From your homepage, link to heavy traffic terms, then mid tail terms into long tail terms.
Heavy traffic pages should be top quality and be individually written.
- Long tail can be targeted through user generated content and blogging.