There are various methods to help you categorise your content for better indexation. This week, Rand covers a some of them along with why you should do it.
Goals of Content Categorisation
Fewer clicks to content – Don’t make Google travel more than 2-3 clicks to the detailed material.
Descriptive, valuable category pages – Include a compelling and detailed title and meta description.
Flow of link juice through to detail content – Less clicks doesn’t necessarily mean good link juice flow.
Usable, easy-to-understand architecture – This will help create a positive user experience and people won’t reach the deep level of content.