Video Details

A Bland site has…

  • Standard manufacturers picture and information – duplicate content.

  • An Add to cart button.

A Better site has…

  • Title – be creative, but cautious. You can add descriptive text after the main title.

  • Have multiple images of the product from different angles. Then you can license the images. Also provide the option to enlarge the images.

  • Text and description – give a sense of the personality of the brand. Have someone passionate about the product write it.

  • Comparisons – show the popularity of the product in its category and sales trends. This changes you from a place to buy the product to somewhere to research and then buy the product.

  • User generated content – comments and rankings are popular. Ask people to rate products on different features.