Video Details

Successful email marketing must focus on quality content and strategic delivery. This week, Rand suggests the following in order to achieve it:

  • attract the right audience

  • deliver content before they subscribe, show the quality of your work to encourage them to subscribe to your newsletter

  • offer something for free if they subscribe with an email address

  • start with delivering non-commercial messages, and build up trust before marketing to subscribers subtly

  • repeat the above steps to increase your mailing list and customer base