Video Details

In this week’s Whiteboard Friday, Rand goes through some Mozzers suggestions for embeddable content. Creating embeddable content is great for link building. Badges and widgets other people can put on their sites are just some examples of embeddable content.

The Good

  • It ensures a Link, even if the html is stripped out.

  • Anchor text and target – you can choose where the link points to and what it says.

  • Not cannibalised by Twitter – by embedding the content, you will get the link. This is opposed to the content being Tweeted, where you won’t get the link.

The Bad

  • Embedded content is hard to build

  • It’s hard to incentivise – people need a reason to put it on their site.

  • It can be difficult to get wide distribution, just like anything else viral