Video Details

This week Rand discusses the feeling from many companies that they need some security from their SEO, as they feel the search engines are constantly updating and changing. However, though new tools are released and there are new developments, the best practices have stayed pretty much the same. If you can do the following, you should feel pretty secure.

Technical

  • Internal linking

  • Sitemaps – XML and HTML

  • On-page targeting

  • Clean URLs

  • Canonicalisation

Content

  • Uniqueness

  • Value to the user

  • Shareability

  • Viral co-efficient – ask yourself; why other people would share it?

Marketing

  • Social web engagement

  • Email marketing

  • Conversion rate optimisation

  • External link attraction

  • Community participation

  • Sales

If you can make all of these three elements work, you’ll be set into the future.