Video Details

In the search results, if there are more than one result from the same domain in the top 10 results, the second one will show up indented. Getting this can greatly benefit your click through rate. Follow these guidelines to help you monopolise this process:

  • Keep URLs on 1 subdomain or root domain.

  • Once you have a top ranking, link to a single relevant subpage.

  • Use pages that link to the top one.

  • Be careful that you don’t cannibalise. Don’t get too many links to the indented listing, as you don’t want to knock your top listing out.

  • Don’t forget about users and conversions!