Video Details

In this special edition of Whiteboard Friday, many names in the industry present some of their sneakier tactics, some of which are not totally white hat. Proceed with caution!

Tom Critchlow – Sneaky rebranding

Very black-hat, and potentially fraud, this sneaky trick is handy for those white-hatters to look out for. Basically, register a domain name that’s a plausible name your competitor could rebrand as. Resolve your domain name to their website. Contact everyone who links to your competitor, and explain that you’re rebranding as your domain name. They link to you, and you 301 redirect to some other spammy site.

Rob Kerry – Managing blogs

If you want more links, you can set up a variety of blogs and link them to your site. Make sure though that they are across different web hosts. This is hard to manage, so  set up a ht access file internal redirect. Then any page you load will go through the ht access file, which will redirect you to the blog hive domain name.

Eric Enge – Sitemaps

Usually in a site structure, you will have the high quality pages at the top, and low quality at the bottom. It’s fine if Google discovers these organically, but if you show it on a site map, you’ll provide great competitive intelligence for you competitors.

Will Critchlow – Protecting yourself from evil scrapers

To protect yourself from evil scrapers, serve your good content to users, but cloak it and send the wrong information with EvilBot. Do it subtly enough and EvilBot’s site might not notice for a long time.

Gab Goldenberg – Merged local listings

To unmerge them, either subtly change the name of the business or the address. For example, if the address is 23 Seomoz Lane, change it to 23 A Seomoz lane.

Dean Chew – Distributing affiliate cookies

Make a bit of code that references an image. When the image is called for, .htaccess serves the affiliate cookie URL. This is dropped on the user’s computer. This can be done anywhere an image can be referenced.

Rand Fishkin – Pagination

If an e-commerce site has heaps of pagination at the bottom, Rand would put page 2 onwards as nofollow, and no index. Have the search engines go through the category and subcategory links, which will lead to pages of links without the pretty pictures.