Video Details

In this week’s Whiteboard Friday, Michael King joins Rand to discuss Google’s Freshness update, and what it means for SEO.

What Google Says

  • It affects 35% of queries – NOT keywords

  • Prioritises ‘recent’ and ‘timely’ results

  • Is based off the ‘Caffeine’ update

What are Seeing

  • Much more subtle than Panda

  • Seems to help lots of ‘date-specific’ content, not just brand new content

  • Appears to show some new annotations and results types in head and branded queries

  • RSS feeds are now really important

Takeaways for Marketers

  • Watch your important SERPs for signs of fresh, new and time-saved content

  • If you’re not yet investing in a blog, news, articles and ‘content marketing’, you’re crazy!

  • Watch whether and how Google grabs time-stamped content