Video Details

Cyrus is in Whiteboard Studios this week to talk about the factors associated with low rankings.

Positive correlation ranking factors

  • Page authority

  • Exact domains

  • Linking root domains with partial anchor text

Negative correlation ranking factors

  • Domain name length – longer names may hurt your sites, as well as hyphenated domain names.

  • Response time – keeping in mind that correlation doesn’t equal causation, slow load times show a negative correlation.

  • Google Adsense slots – inclusion of this showed a negative correlation with rankings.

  • Percentage of followed linking pages – if all your links pointing at your domain are followed, there is a negative correlation with rankings.