Video Details

In this Whiteboard Friday, Rand explains how to produce high quality guest posts and ones which make submitting your content to someone else’s domain worthwhile. Take the following steps:

Find the right blogs to post on

  • Use search queries like  ‘guest blogger’ or ‘guest blogging guidelines’ and add a keyword relevant to your topic.
  • Make sure the blog you choose to contribute to has a broad readership and lots of subscribers
  • Use blog directories to find a blog relevant to your topic – BlogHer, My Blog Guest, Technorati and Alltop
  • It’s great if you can find a blog that gets scraped, as you’ll get links from more domains
  • Try to find a blog that is discerning when it comes to guest blogs and doesn’t have a guest blog more often than once a week
  • Also, look beyond blogs for places that might publish your content. Online news sources are good for this to helps you reach a different audience.

Build a Relationship

  • Have a minimum 4 weeks contact with the person from the blogs on 2 or more mediums.
  • Interact with their content and try to do them a favour. This will make them more likely to publish your post.

Optimize Your Content for Their Audience

  • Gauge the preferences, interests and assumed knowledge of the readership.
  • This will help you write more relevant content for the blog that’s more likely to be shared by the audience.
  • If you can find something the audience is interested in and you uniquely have insight to, writing about this can be a great way to make your post valuable to the blog and it’s readers.

Earn Outsized Returns From your Guest Post

  • Don’t make your post look spammy by including heaps of blatant links. Try to include graphics, photos or interactive tools with links back to your site.
  • Ask to write a series of 3 or 4 posts on a specific topic.
  • If you guest blog on a few different blogs, when you’re writing for one, link to another. This will help create good relationships between the bloggers you’re writing for.
  • Target secondary or tertiary keywords in your guest post for SEO.