In this Whiteboard Friday, Rand explains how to produce high quality guest posts and ones which make submitting your content to someone else’s domain worthwhile. Take the following steps:
Find the right blogs to post on
- Use search queries like ‘guest blogger’ or ‘guest blogging guidelines’ and add a keyword relevant to your topic.
- Make sure the blog you choose to contribute to has a broad readership and lots of subscribers
- Use blog directories to find a blog relevant to your topic – BlogHer, My Blog Guest, Technorati and Alltop
- It’s great if you can find a blog that gets scraped, as you’ll get links from more domains
- Try to find a blog that is discerning when it comes to guest blogs and doesn’t have a guest blog more often than once a week
- Also, look beyond blogs for places that might publish your content. Online news sources are good for this to helps you reach a different audience.
Build a Relationship
- Have a minimum 4 weeks contact with the person from the blogs on 2 or more mediums.
- Interact with their content and try to do them a favour. This will make them more likely to publish your post.
Optimize Your Content for Their Audience
- Gauge the preferences, interests and assumed knowledge of the readership.
- This will help you write more relevant content for the blog that’s more likely to be shared by the audience.
- If you can find something the audience is interested in and you uniquely have insight to, writing about this can be a great way to make your post valuable to the blog and it’s readers.
Earn Outsized Returns From your Guest Post
- Don’t make your post look spammy by including heaps of blatant links. Try to include graphics, photos or interactive tools with links back to your site.
- Ask to write a series of 3 or 4 posts on a specific topic.
- If you guest blog on a few different blogs, when you’re writing for one, link to another. This will help create good relationships between the bloggers you’re writing for.
- Target secondary or tertiary keywords in your guest post for SEO.