Google’s Panda update means SEOs need to change tact to take advantage of the new ways in which Google determines rankings. The implementation of machine learning algorithms means Google determines site ranking on how much users ‘like’ the site. This means SEOs have to be across all the brand’s web activities and have more focus on UX, content quality and consideration of usage metrics.
Must be interesting to users be likely to be shared via social media channels
Avoid making content that’s specifically targeting SEO in an obvious way, Panda penalizes this
CTR from SERPs
- Diversity and quantity of traffic