Video Details

  • Use examples – make your examples apply to their site.

  • Show domain knowledge – what are the search engines doing?

  • Be able to explain complex topics in simple ways – use visuals and demonstrate an ability to communicate with other teams

  • Know the industry players – both SEO/M and the companies competitors

  • Knowledge and experience doesn’t always trump personality. People can learn information, though it’s much harder to learn social skills to fit into an organisation