You know that feeling when you search your keywords, and the listings above you are spammers? Here’s a few of Rand’s tips to remedy that sinking feeling.
Confirm that spammy links are responsible.
Ask two critical questions:
Is focusing on someone else’s spam the best use of my time?
Am I willing to, and does my site have the risk tolerance, to acquire spammy links?
Report spam. However, don’t believe that this will help you solve your ranking problems. If it does, it won’t be for a very long time. It will mostly just help Google in reducing spam.
Out manoeuvre the spammers using their own tactics in an inbound way. Look at anchor text, type, target etc.
Beat them by targeting tactics, channels and keywords they can’t touch.