Video Details

Many sites overwhelm the user with calls to action, which can be really off putting for the visitor. Rand has the following tips to help combat this problem.

  • Limit choices; don’t overwhelm. Call for actions for social media should be limited to 1-2, and don’t need to be plastered across the entire page.

  • Promote when action is most likely. For example, ask people to join after they’ve read the content, not before.

  • Customise; don’t just use the standard calls to actions. The standard ones start to look the same across the web, which can lead to ad blindness. If you make it unique, you’ll stand out.

  • Create an expectation and fulfil it immediately.

  • Use relevant social proof, which can be highly case specific. Will the people buying your product be more interested in their friend’s opinion or the opinion of industry experts?

  • Make the process dead simple for subscription. The fewer clicks, the better.

  • Eliminate noise from your social/email channels. Look at the click through and conversion rates, and focus on what was effective in the spikes.

  • Measure the channel ROI, so you can better focus on the ones that matter. What’s the difference of value between the different sources of traffic? Does someone provide more value from Facebook or the RSS feed?