Video Details

This week, Eric Enge and Rand discuss link building tactics. “White hat” or “Black hat” tactics refer to the ethics and best practices of SEO. White is totally honest and ethical, grey is somewhere in between, and black is pretty dodgy. Below is a breakdown of what tactics fit into which categories, so you can keep it clean when doing SEO on your site.

White hat   

  • Widgets – these must be relevant to your content.

  • Social media – Standard linkbait, anchor text.

  • Article syndication – Begin by looking at where you can post or publish, and then write the content. A mistake many make is to write the content, then have nowhere to put it.

  • Public relations – Set up Google and Yahoo! News feeds. This leads to a lot more trusted links.

  • Microsoft Certified Partner – A badge or partnership linking system. You have a product or service that requires support, so you certify people. The people who don’t have this want it, and those that do want to show it off. This is similar to Google AdWords. This is white hat, though it can go through many other shades.

Grey hat

  • Affiliate links and programs – The problem is that this can create duplicate content, and doesn’t pass link juice as it uses Javascript. To prevent this, don’t use Javascript. The landing page will still be duplicate, but it will flow PageRank and link juice.

  • Discount offers – Offer your program at a discount, and you may be able to gain a link from it.

  • Irrelevant widgets – Widgets that don’t relate to your content, but may in some way be interesting to your users.

  • “Hoax” linkbait – Putting out fake, controversial information to get links.

Black hat

  • Paid links.

  • Widgets/badges/tools with hidden links.

  • Automated links – For example, blog spamming.