Video Details

This week, Ross Hudgens takes us through ways to get links from places you’ve been mentioned on the web but either you haven’t gotten a link or the link you’ve gotten is incorrect or outdated. His methods are below: 

  • Brand misspellings – see places online where your brands been mentioned but the link is misspelled and as a result directs users to a different domain altogether.
  • Brand monitoring – use tools such as Moz’s Fresh Web Explorer to see where you’ve been mentioned on the web not linked.
  • Reverse image search on google with your logo or unique image. Find places these have been used but not properly attributed and contact the webmasters to do so.
  • Youtube – you may be hosting your videos on youtube but people who have used those videos have either not linked you, or linked back to youtube. Use Open Site Explorer with the outube url to see where youtube has been linked and use Youtube dashboard to see where it’s been imbedded.
  • Look at where your tweets have been used and ask for either a link if there isn’t one at all, or a link to your domain rather than twitter profile if that’s the link they’ve provided.
  • Moving links to primary domains – if you have multiple domains, it’s usually better to get links to the domain you’re trying hardest to rank for. Ask for sources which linked to other domains for you to link to this primary domain instead.

Execution

  • Be delicate when asking for links or modifications to links – if it’s a site that already links to you a lot or would be a bad move from a PR perspective, don’t chase a link.
  • Ask for links where it’s appropriate to be linked. Once off mentions of your brand in contexts where the focus is not your brand would be inappropriate to ask for a link from.
  • Use link management tools to improve the efficiency of link reclamation.