In this week’s Whiteboard Friday, Rand explains the war going on in the ‘spam’ game. Before Google revealed the importance of links as they contribute to the SERPs, linking was still used on websites. They were used internally and externally to direct users to other areas that may interest them. However, they made a good metric as people didn’t manipulate them. This had led to a back and forth between Google and the Webmasters, as each tries to find ways around the other.
The best way to assess if you should include a link or not is to ask yourself this. If the search engines didn’t exist, would I still put this link here? If the answer is honestly yes, go ahead.