Today, Rand takes a look at local search, and what you can do to get your page higher in the local listings.
Register with major engines – Google, Bing and Yahoo!
Claim listings on major local portals – Yelp, Urbanspoon, TripAdvisor and Yellow pages.
Get listed on key local sites – Newspapers, TV station sites and regional portals.
Note: for these first three to be successful, consistency is key! Use exactly the same name, address format etc. everywhere.
Do competitive research on listing sources of high ranking sites for your keywords – Search for other businesses, and find where they are listed. Try searching the following: to find where SEOMoz is listed, type SEOMoz “119 Pine Street” -site: SEOMoz.org. This will turn up where you should have the business listed to help local SEO.
Review your reviews – Find out the negatives and positives from your customers, and tell your staff. If someone left a negative review because they didn’t get a receipt, ask staff to give out receipts.
- Audit your site’s usability, accessibility and content – Make it easy for customers to use and view your website.