Video Details

Reference content, the sort of stuff people need to read but don’t tend to link to, can be difficult to get to rank. Rand has some tips for you to get that reference content up there!

Keyword Usage

Keyword density is certainly not the metric engines use for rankings. Rather, look at the following to help ranking.

  • Title – include a keyword element here.

  • H1/Headline – if it’s a pain to do, don’t worry too much. But if easy, you’ll be following good web standards.

  • Meta description – include keywords here as well, so that users know you are talking about what they’re looking for.

  • URL – inclusion of keywords here is very SEO friendly.

  • Body usage – go for your life including your keyword here! Check that it makes sense, but don’t limit yourself unnecessarily. Also, don’t forgot alt tags for images!

  • Readability – this is a great place for Reference content to compete with Wikipedia. Making your content easy for the average user and not too dense will really help.

  • Completeness – comprehensively covering your content may or may not help your SEO, but it will almost certainly improve your site metrics.

  • “Angle” – is your piece research driven, opinionated or historical? Nail your angle, and you’ll win over keyword density.

Architecture and Internal Linking

  • Use categories and subcategories intelligently; they must be useful.

  • Look at the relevance and usefulness of the information presented.

  • Cross-reference at deep levels.

Earning External Links

  • Multimedia content and visual explanations rock!

  • Research charts and statistics draw in external references, especially if you can get others to want to embed it.

  • Licensing and translation can draw in many links. If you allow people all over the world to translate it to their language, and cite you as the original source, Google is going to think you’re pretty good!