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Today, Rand has some tips to help you avoid the dreaded Frankenpage!

Tradition keyword targeting

This broken process is highly ineffective, and can result in ‘Frankenpages’. This is when  keyword research and targeting and thought of separately from content creation, and the SEO person is bought in after the websites creation. The end result can be a page targeting absolutely ridiculous terms.

Better process

  1. Establish a full list of keywords to target
  2. Map keywords based on relevance, user intent and conversion goals.
  3. Select multiple or singular keyword page focus for each page. This will depend on the relevance of the page and the user intent.
  4. Take the keyword map and use it to build the content. Make searchers happy!