Video Details

In Whiteboard Friday this week, Rand talks about his favourite link building and social sharing strategy – making friends!

  1. Assemble a list of friends, colleagues and people you admire whom you’d like to help out.

  2. Reach out through email

  • Note that you want to share/recommend some stuff.

  • Ask if they have anything you can help promote.

  • Keep the email short and friendly.

  1. Help everyone .

  2. Next time you need help promoting something, you’ll have a group of likely-to-help folks.