Video Details

This week, Rand explains a couple of strategies that aren’t content-centred.

  • Relationships, quality service – will encourage word of mouth recommendations and positive reputation.

  • Inherently viral products and services – think etsy, survey monkey etc.

  • Community engagement –Participate with other online and real life communities.

  • Create the platform, which encourages users to create content for you.

  • Innovative offline advertising breeds positive online results.

Capitalize on your business’ unique strengths, abilities and passions and use marketing approaches different to your competitors.