Video Details

Jane Copeland presents this week’s Whiteboard Friday, looking at some of the misconceptions surrounding linkbait.

  • Linkbait is always humorous or scandalous – not true!

  • Known social news – Many industries don’t have a large presence in social networks. They are a more targeted audience, however not necessarily tech savvy.

  • Linkbait is a manipulative form of marketing – If the content is good, there’s nothing wrong with it. Linkbait being linkbait doesn’t make it manipulative and low quality.