If you have a tight budget for your SEO work, Danny has some tips for you this week.
Find your highest ROI customers, particularly for established websites. Figure out what you can do to target these high ROI customers.
Identify your budget. Who will you be able to hire? How are you going to do your web development? The more you know, the better you can prepare.
Develop your content strategy. Content is key for SEO to rank you higher in Google’s index.
Calculate impact vs effort
Identify low-hanging fruit. Using Open Site Explorer will help you find the 404’s and 302 redirects.
Meet with stakeholders to figure out the companies priorities.
Document repeatable processes
- Write down every step. You can look back to see where you may have skipped a step. This will also help with scalability, so as that more people can perform the task.