If your content is frozen after a long Winter, Rand is here to defrost it with some handy tips.
Pre-seed your ‘shares’ by including them in the content creation and review process.
Appeal to an influential, under-served, marginalised, or politically/culturally connected group.
Turn interesting, but poorly formatted data into something beautiful and useful, or controversial. Get reviews from affected groups and people prior to launch.
Create high-quality responses and additions to popular conversations or threads in your sphere or industry.
- Rank stuff. Seriously, just rank people, companies, products, media and blogs. This will end up sending the karma back your way, and you’ll look authoritative