In Whiteboard Friday this week, Rand looks at a few types of blogs, and how to choose the right one for you.
Public Relations and Features
This works if people are already obsessed with you and your brand – for example, Apple. You’ll get a lot of press and attention.
This type of blog, rather than focussing on your brand, focuses on ‘them’ – what the rest of the industry is doing.
Tips and Tricks
Creating a tips and tricks type blog can be very successful, as it provides the audience with information that helps them. If you can combine this with industry news style content, you have a very powerful platform for your blog.