Video Details

PPC and SEO both work towards the same goal of driving traffic to a site, yet competition between these departments for budgets and resources can create conflict.

PPC attracts attention quickly but costs more over time as your ad gets clicked more. In addition to this, PPC is easier to track and retrieve data from. SEO on the other hand, can take a long time to return results but costs less and does more for your brand in the long-term.

Cooperation between SEO and PPC marketers is integral to creating a holistic marketing strategy.  Make cooperation possible by:

  • Learn each others jobs

  • Share research and wins

  • Design campaign together

  • Unify your message

  • Understand the strengths and weaknesses of each

  • Be liberal with rel=canonical and meta robots

  • Collaborate on your campaign