Video Details

This week, Rand discusses how to NOT incur link based penalties from Google’s “Farmer” update.

Why do you deserve to be ranking number 1?

  • Do you have the best product/content?

  • Best UI?

Focus on content

  • This is where the links will come from.

  • Use photos, videos and any other content/media.

  • Be the best resource possible.

ID Top Link Sources

  • Look at the top link sources to the brands ranking where you want to.

  • Try to get links from similar sources.

Clear out the “worst” links

  • Dig into your link profile and get rid of manipulative looking links.

  • Remember, everyone one the web has some bad links and most won’t hurt you.