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It takes a lot of work to program a conference. Danny starts the programming by talking to people and looking at what questions people are asking at other shows.   He then starts his pitch process. Danny opens a panel where he looks for open pitches from people. This gives industry people a chance to get what they’re doing out into the community.

When Danny receives a pitch, what does he look for? The first is that the pitcher has done their research and has an idea of the industry.

Next, he looks for people passionate about the field. There are also instances in which Danny will target a speaker, or put out an open call. Generally, he would prefer people who have been actively involved in the campaign. These conferences also require someone to be in charge of each session, to ensure the panel runs smoothly between speakers.