This week Rand covers the one big difference between SEO and Branding. SEO only reaches people who search, and Branding only reaches people with a need for a product.
SEO for Branding
Appear all the time – everytime someone searches, you show up. You have to have a lot of content for this to work.
Optimising branded queries – owning all the results for your brand can then help you flow people into the conversion funnel.
Social media marketing – you can reach a wide audience, though they may not all be interested in your message.
- Owning high value, generic searches – Google could think that the term or phrase IS your brand, which will increase your ranking.