So, what happens to all those great Tweets you’ve created? Even though you might have put a lot of time and energy into this, it won’t be helping your SERPs as they won’t show up. Take the content and put it onto your own site or pages to derive the benefit from your work. You can scrape this content or use API’s, but don’t lose it to the archives. It doesn’t just apply to Twitter either; look at Facebook status updates and inter-company IM’s as well.