Tom Critchlow has been busy at SEOMoz this week improving our Google Analytics set up. Today, he’ll give you some insight into the tricks he used.
One profile to rule them all
Currently, all the data for SEOmoz’s 2 websites exists in 2 separate profiles. Rolling all the data into 1 profile, to see people who go to one site and click through to the other site. This involves cross-domain tracking.
User level custom variables
At SEOMoz, there are 4 basic states – visitors, registered, pro and admin. By separating these in Google Analytics, you can track how different types of users use the site and what their experience is.
Google Analytics can help you goal track in many ways. Ecommerce tracking is more robust, as you can get more data. Having revenue data can also help separate your channels.
Google Analytics allows you to track the load time of your page. It will let you look at page types and logged in/out users and sessions. Currently however, you cannot look at this in relation to custom variables.
Events not virtual page views
Using events for things like RSS feed clicks and blog comments rather than virtual page views means you won’t inflate page views and get messy URLs.